To compete with Apple, you have to start “free”

Bob Lefsetz argues that in order to create competition for Apple’s iTunes, music providers must initially allow their content to be provided to a start up such as Spotify for free.

Apple has too strong a “default” hold, and this will only be strengthened by its new Ping service and whatever streaming service they announce in the future.

Apple/Streaming/Subscription

http://lefsetz.com/wordpress/index.php/archives/2010/09/02/applestreamingsubscription/