Monthly Archives: July 2010

Copyright debate turns ugly

Heritage minister stirs hornet’s nest with ‘radical extremist’ comments

Read more: http://www.cbc.ca/technology/story/2010/06/23/copyright-heritage-minister-moore.html#socialcomments#ixzz0uAvOGAVa

Coupons Drive Sales On Social Media

http://www.billboard.biz/bbbiz/content_display/industry/e3i2c459cc2537c11c473b7ca829dc3d0ed

Use of Mobile phone for access to music at 12%

Mobile phone use for accessing music is still limited, but in North America, there are still only a small number of cloud-based services available.

From “Report: Cloud Streaming Unlikely To Spur Multiple Device Use”
http://www.billboard.biz/bbbiz/content_display/industry/e3i76b408899045994dfa43ba2e243a32f9

The new study—“360 Music Experiences: Use the Cloud to Target Device Use Orbits”—relies on data from a third-quarter 2009 Forrester survey of 5,264 North American adults 18 and older. In it, Forrester found that the leading device remained the home computer, commanding 41.6% of digital music consumption. MP3 players ranked second at 32.5%, music-enabled phones at 12.1% and home streaming devices at 11.1%. According to Forrester, only 23% listened to music on both their PC and MP3 player–the two largest categories–while only 9% used both a PC and mobile phone and only 5% of consumers accessed music on all four. Mobile access to music services through smartphone apps, while certainly an area of great activity, has yet to make meaningful dent.

“There’s been a good organic increase in the amount of people using phones [for music], but it hasn’t changed the music device landscape,” says Mulligan. “Mobile music still remains heavily skewed towards the younger user.”

Of the Forrester survey respondents listening to music via mobile phones, 63% were aged 18-24, which Mulligan says is the largest demographic skew among all device categories. And of the way they listen to mobile music, sideloading MP3s to phones was more popular than streaming music to a smartphone app. Of the total time U.S. adults spend listening to music, 9.7% is via sideloading to a phone while only 4.9% is streamed to the device.

Now much of this is due to the fact that despite all the recent talk about cloud-based music service, few are actually in operation today. Spotify remains barred from the U.S. market as the company continues to negotiate licensing deals with a skeptical music industry, and neither Apple nor Google have so much as publicly announced what cloud-based music strategies they may have, let alone launched them yet. And it’s worth noting the Forrester survey took place before some of today’s cloud-based services launched–such as MOG, mSpot and Rdio–but others like MP3Tunes and even veterans Rhapsody and Napster had.